Today 500 random people (out of a list of about 1100) will get a funny postcard in the mail. It sports a picture of a car driving down the road, with a woman sitting on the door and really, hanging out the window, helping to balance two couches on the roof of said car. Underneath is my logo with the caption, "Sometimes, you just need a buddy with a truck." My contact info will be on the back.
Clear enough? I hope so, because this is what's known in the "biz," (the "biz" being lifting other people's heavy crap), as a "gamble." In the great scheme of things (great scam of things?), the cost of this mailing isn't much--$300. If only three of the people who get my postcard use my services, I'll break even. Two people could even do it if they have bigger moves or tip well. If 50 of those people use my services, I'll be sitting pretty--again, relatively speaking. I suspect that 50 might be really pushing my luck, but hey, it's worth a shot.
Upside? I discover this really works and I can count on great returns with similar mailings in the future. I could use it right now--Craigslist isn't really doing it for me, although last year at this time things really slowed down.
Downside? I just blew $300 bucks.
So, we shall see, we shall see. Wish me luck!
Wholesaling REOs- Motivated Listings
5 years ago
2 comments:
Can we see a picture of the postcard?
You bet--just as soon as I get a copy to scan. I used InfoUSA.com, and while they're helpful, their interface leaves a lot to be desired. I don't have a good digital picture I can play with.
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