Whoa! I just met one of the big gurus of advertising and direct marketing--at my day job! I was reading his books a couple of months ago and came across a passage ranting about, well, what it is my non-profit works to eradicate. I thought "Hey, he'd make a great donor." One thing led to another, and now he's considering giving to the organization. He's here to meet with the top boss.
If there's a downside, it's that I was completely cut out of the loop and there's a big question mark as to whether I'll get any credit for bringing this guy on board. I almost don't care, but if I'm around for another year, you'd better believe that I'm going to fight to get a piece of the credit.
Anyway, one of the guys in our office brought him around to meet people. Damn lack of communication in this office--had I known he'd be here today, on casual Friday, I wouldn't have worn jeans and a polo shirt. I would have shaved, too.
There's so much I wanted to ask him, but he was just passing by. I did manage to thank him for his books, though, and told him about a direct mail postcard I was about to launch to a very specific group of people for my side business. He asked to see it! Damn. Damn. Damn. It's all locked up on a Web site right now, and truth be told, it's not fantastic. Certainly not up to the Guru's standards, but that's mainly a result of the direct mail company's lame postcard construction features.
Gotta run. I've got to find him and schmooze some more before he goes into his meeting.
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