Score!

My first mailing to 500 random people yielded...

wait for it...

ONE response. Just one. And not somebody in my target demo (as we say in the biz). So, I've managed to recoup a whopping 1/3 of my cost.

Lesson learned? Make a better postcard. I've gotten a dozen or so returned, so I'll try to remember to scan it and post it here. It certainly wasn't anything special, but I figured it would be somewhat compelling.

Next time will work better. I have plans. Dark, devious plans...