A few (dozen?) seasons back, there was an eppie of The Simpsons where Marge and the town staged a fake awards show for some reason. It was for the "Awareness Awards," and the statue was an obelisk with an eyeball at the top. Woody Allen won an armload of the things for his efforts to "raise awareness." The other day, a co-worker (and the girl who designed the logo for my moving business) put a catalog on my desk called "Crestline." It's tag-line: "Creating awareness for 45 years."
Hah hah. Just when I was about to grow up and stop watching that show it becomes prophecy...
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